Consultation, direction, and Social Media Marketing Strategies for JIM LADD Sirius/XM Deep Tracks CH. 27 Mondays-Fridays. Long time friends and we continue to stay connected and discuss new music, new artists, and pop culture.
Concord Music Group
Prestige Records Custom Coffee Table Book
Direct to consumer (D2C) limited edition coffee table book of unique Prestige Records album covers from the Concord Music Group vaults. Book was not sold in stores-and only available via http://concordmusic.com. Fans were engaged and directed by Imagine Nation Social Media campaign using You Tube viral video and unique album visuals via Twitter and Facebook to drive traffic and ultimately sell out first printing of the book. The business model we created at the time was revolutionary, and today has become commonplace marketing due to the elimination of so many traditional brick and mortar book stores. "Fish where the fish are" and target your distribution directly to the consumer where they are..don't wait for them to find you- use social media to engage, and position your message, and provide useful solutions and product for your fans. Let Imagine Nation show you how to market and distribute directly to the consumer today!
Paul Williams
Imagine Nation has also helped ASCAP President and singer-songwriter legend PAUL WILLIAMS for Social Media strategies, as well as his (and writing partner TRACEY JACKSON's 'Gratitude And Trust project-book, speaking events, videos, social media) Gratitude and Trust-the book (Penguin Books)..and forthcoming movie (in development). Williams was last featured on two songs on the smash hit DAFT PUNK album, and is writing the Broadway score for Guillermo Del Toro's PAN'S LABYRINTH, in addition to his work on the Gratitude and Trust website, blog, and forthcoming book. Both Paul and Tracey continue to speak about recovery, and addiction to captive audiences worldwide. Paul remains as the President of music publishing rights society ASCAP.
ABOUT PAUL:
PAUL WILLIAMS is an Academy Award-winning American composer, musician, songwriter, and actor. He is perhaps best known for popular songs performed by a number of acts in the 1970s including Three Dog Night's "An Old Fashioned Love Song", Helen Reddy's "You and Me Against the World", David Bowie's "Fill Your Heart", and the Carpenters' "We've Only Just Begun" and "Rainy Days and Mondays", as well as his contributions to films, such as writing the lyrics to "Evergreen", the love theme from A Star Is Born, starring Barbra Streisand, for which he won an Academy Award for Best Song; and "Rainbow Connection" from The Muppet Movie. He also composed the enormously popular opening theme for "The Love Boat" television series, originally performed by Jack Jones, and later, by Dionne Warwick. He has also had a variety of high-profile acting roles such as Little Enos Burdette in the highly successful 1977 action-comedy Smokey and the Bandit, and as the villainous Swan in Brian De Palma's Phantom of the Paradise (which Williams also co-scored, receiving an Oscar nomination in the process), as well as television, theater, and voice-over work for animation.
Lionsgate Films-SAW
In conjunction with Insync Media- created unique Social Network (Splatter Chatter) to target and engage relevant fans of the Lionsgate SAW film franchise, to create WoM for films, marketing, and related home video catalog and merchandise. Created direct to consumer (D2C) strategy and program for limited edition collectible DVD box sets to repurpose and monetize film catalog to new markets. The ability to repurpose digital catalog with special packaging in limited edition is an exciting way to add new monetization to existing inventory, while superserving the fan boy-uber fans direct (without traditional overhead, distribution, warehousing, fullfillment) by using social media to connect, engage and sell directly to your fans via your database. Leveraging Lionsgate's database of horror based film fans was a no brainer to build a new revenue stream for the film giant!
Rdio-Music Streaming Service
Four years before Spotify and Apple Music dominated the streaming music world, there was Rdio Music, and ImagineNation provided direction, consultation, and advertising/marketing services to the brand and their advertising agency. Very early on in the streaming content game, brands and agencies had little knowledge on who their target audience and markets were, let alone, the music and artists that would generate the most engagement, impressions and streaming revenue. ImagineNation helped guide Rdio's TV campaign by leveraging our relationships in the global music community-with artists, managers, agents, and record labels.
Erica Jong
As the architect for Emmis Broadcasting and Power 106 Los Angeles' Social Media Marketing and Promotion strategies- Greg Lee and ImagineNation consulted and administered the station's social media platforms, and leveraged Emmis sales and marketing sales initiatives for social engagement.
"We have a lot to be thankful for as Greg worked very hard launching our original Social Media efforts, shined a light on the latest SM strategies, and always did a great job overall repping us in the social space! "-VP Digital Program Director Emmis Broadcasting JIMMY STEAL
“Greg was instrumental to us, helping us to set our social media strategies. Greg leveraged our relationships, optimized our engagement, and our overall social media presence. He was a very helpful partner, tutoring us on the newest best social media practices. We really appreciate Greg’s expertise and everything he did for Power 106. He was a great social voice for us.” Emmis Broadcasting General Manager Power 106 Los Angeles, VAL MAKI
Power106.com is the #2 ranked radio station website in the L.A. market. http://power106.com
ImagineNation provides customized services to some of the biggest and best brands in the world!