Have you ever noticed, that when you're going down an aisle at the grocery store-that the most expensive and name brand items are at eye level, POSITIONED directly in your view? In the same way items are categorized into aisles by subject/genre, isn't your target audience identified in a similar way? If you're not having success with marketing and branding to your target audience (fans/followers), maybe you're casting too WIDE OF A NET and not positioning your message where they are (FISH WHERE THE FISH ARE). Use #hashtags, tags, and keywords to identify the conversations and content that are being talked about you, your brand (artist/book/film/whatever). Think of it like MATCH.COM for social engagement...create the ultimate keyword/commonality list (those words/hashtags/phrases/identifiers) that identifies your ideal target audience. By engaging THOSE MOST APT TO BE INTERESTED you are organically sharing content that either is of interest (and not spam or a sales pitch). Give your audience a REASON TO TALK ABOUT YOU and they will.

Remember, everyone hates being hyped and sold to...right? The best way to build a social relationship with your target is by always being ENGAGING. Offer solutions, answers, directions, links-things that bring additional VALUE to your brand. Be sensitive of current events and issues in terms of the language and content you share, and most of all, do whatever it takes to learn more about who your customers (target audience) are, what they're thinking, and what is important to them. RELATE, REACT and do your RESEARCH...and you'll find yourself that much closer to creating a true fan/follower/customer engagement that is cost efficient. It's not about the money you spend...it's about how you position your message, and execute a solid social media strategy. To learn more about our client success stories: Visit IMAGINE NATION SOCIAL MEDIA STRATEGIES

Would you ever jump in the car without first knowing where you were going to go?

Of course not....so why would you launch a project (or even worse, currently be in action now) without a solid Social Media strategy?

It's the road map that guides you from step to step, day by day as you implement your marketing game plan. Like a coach has his play book, and strategizes the team before they hit the court (or field)...same thing...we help you write the strategy, draw the road map and customize and design the marketing plan-specifically for your budget and needs and goals. No templates...no interns, no drama....at the end of the day you need professional experts that have driven down the road you're going before...we'll help you navigate the rough waters and guide you and work with you to create strategy and initiatives that scale, are cost effective, and provide return and results in the long term. Remember that nothing happens overnight....patience is important as well as your participation...while we will be your hands on, boots on the ground team...your daily communication and input are a valuable part of the process. The more of yourself that you can insert into the strategy the better. Not everyone has the time, and we understand that, and have ways to work with you...we have game plans that work for everyone. Just allow enough time for your project to develop (in most cases minimum 90 days at least), like a plant, will need nurturing, love, and ability to grow. Organic word of mouth results from patience and proper engagement of fans and followers and that's just one of many techniques we'll show you how to develop best practices in Social Media strategy for your next project. Arm yourself with the best, prepare for battle, and know who your customer/target fan/follower is. Identify the target audience, and then define where they are, their lifestyle, buying/social habits, and we'll engage them with customize content to get them talking. Let's get started and draw up a game plan for your project soon!