TERRY ROBB/Nia Sounds Records | “Confessin My Dues” Campaign
Singer/Songwriter, Blues Americana artist TERRY ROBB (Nia Sounds Records)- designed, executed and implemented a year long promotion and marketing campaign strategy for the Portland based label. Positioned and targeted to Americana/Roots and Blues radio/press- a Top 20 Living Blues and Billboard Blues charting album. Oversaw the campaign as quarterback strategist- hiring and directing the video marketing/placement team, publicists, and radio promo/sales for the label. Campaign included SXSW Austin showcase performance, Tonight With Cassidy (KGW TV News feature), and For Your Consideration Billboard Grammy advertising.
“It Might Get Sweaty” second single and video from ‘Confessin My Dues” .
“How A Free Man Feels”- first single and video from ‘Confessin My Dues”
One month before official street date, we scheduled an instore performance that included access to a limited edition, numbered and signed White Label Advance Test Pressing of the “Confessin’ My Dues’ album at Music Millennium in Portland. This promotional only, one time event created a great local buzz with the ltd. edition advance pressing charting #1 sales at Music Millennium the following week! Terry proceeded to play limited shows in the Pacific NW followed with a formal record release show where every ticket holder received a signed and numbered copy of the CD with special cover sticker that was dated and marked with concert venue.